There are certain things you can bank on happening every single time you go out. One of your friends will turn into Beyoncé on the dance floor. One of you will make the taxi driver your new best friend. One of you will decide shots would be the BEST IDEA EVER… You get the picture.
Another moment you can bet on is the first time your shoes have decided they don’t like you very much, and now you can set your watch to it. According to research released today, women’s feet start to hurt 2 hours and 47 minutes into a night out.
With the festive celebrations well under way, department store Debenhams quizzed its customers on their partying habits and found 11:47pm* to be the time a lady’s feet started to feel the effects of being on the dance floor during a night out.
The survey of 2,000 customers also unveiled women’s secrets on how to always be the last one standing during the Christmas party season
When asked how to overcome ‘feet fatigue’ an impressive 67% of women claimed that having ‘back up flats’ in your handbag were key to a comfortable night
Over half (58%) of heel loving women felt that ‘cushioning up’ and following the footsteps of style icon Victoria Beckham by using gel pads in the insides of their shoes paved the way for many more comfortable hours on the dance floor.
‘Seasoning’ closes the top three at 40%, aka taking their new purchases on a regular test drive. For example spending the evening strutting around your front room in a pair of heels and pyjamas is key.
The ‘thick heel’ policy took fourth place with 34% agreeing that the thicker the heel the better.
Preparing and pampering those well-deserved feet, pre and post party, followed closely behind with 30% of customers agreeing.
However if all else fails 29% of customers have no qualms about kicking their shoes off and dancing the night away. It is Christmas after all.
