The label is changing its focus from being all about denim and instead concentrating more on trends. Australian top model Jessica Harts who fronts the new autumn/winter campaign encapsulates these changes.
“We have chosen to use top model Jessica Hart as our new campaign face because she radiates exactly the look we want to signal for ONLY from now on. Jessica has a modern and international style. She is very fashion conscious, ambitious and in demand globally – she is the epitome of the modern ONLY girl,” says Niklas Andersen, marketing manager for ONLY.
The shiny new shop swings open its doors at 11am and if you needed any more incentive to pop along the first 200 shoppers will receive a packed goody bag!
