Boohoo.com has come in for severe criticism after it was spotted that an item labelled as a size large was a UK size 8.
A viral tweet showed a screengrab of a page on the clothing website with a product description for a pair of cargo pants.
i beg your pardon @boohoo since when was a size 8 a large….. sort it out pic.twitter.com/nfEqVP32JB
— katie (@kaatiecassidy) December 29, 2018
The retailer has also been criticised over the models it uses for its plus-size clothing.
A photo of a model wearing a bodysuit from Boohoo’s ‘plus’ range was shared online and provoked an angry reaction.
Twitter users claimed that using relatively slim women to model plus-size clothing gives girls a complex.
Madness how this model has been used as a ‘plus’ size model ? No wonder girls have such body insecurities if this is in anyway considered plus!!! @boohoo ?? pic.twitter.com/d84Ec7mmQF
— Jess Higgins (@JebzHigg) February 1, 2019
PLUS SIZE????? @boohoo it is disgusting and damaging that you would consider this “plus size” this is literally why women struggle with body confidence, because we have huge companies like this advertising this beautiful woman as “plus” ??♀️ pic.twitter.com/VrIlBRImjF
— Hayley (@hayleymolyneaux) February 3, 2019
How is this girl considered ‘plus size’ on @boohoo? Genuinely can’t get my head around that ? pic.twitter.com/qRxqrcl3bw
— Samantha (@Sammie312x) February 2, 2019
Complaints around body image have become an ongoing issue for the brand.
Last year Boohoo was accused of Photoshopping a model’s figure in a photo to make her appear slimmer.
A shopper shared two identical images of a model from the Boohoo app, one of which had been edited to make the model’s waist appear thinner.
