The latest advert from car manufacturer Hyundai has been causing a lot of controversy online.
The ad depicts a man getting into a car with the supposed intention of taking his own life. However, at the end of the advert, the message reads “The new ix35 with 100% water emissions” and shows the same gentleman opening his garage and leaving the scene.
The advert was listed in the Guardian’s Ad Break for today, along with other adverts from the week.
One particular criticism that surfaced online was from a woman whose father had taken his own life in a similar way. She addressed an open letter to the car manufacturer.
It is unknown if Hyundai have been contacted for comment.
UPDATE: Hyundai Ireland contacted us via twitter and confirmed that they have no involvement with this campaign.
