There is always the old reliables when it comes to Christmas adverts but there are some companies who are knocking it out of the ball park when it comes to the creative process recently.
One such company is Marks and Spencers whose Christmas advert this year is nothing short of magical.
Starring Rosie Huntington-Whitely and Helena Bonham-Carter, this may be a contender for one of the best Christmas ads from this year.
http://www.youtube.com/watch?v=O7Xw1IL3oh0