For those who think that food tastes and looks better with a higher price tag, you may want to think again!
This week the Secret Garden pop-up restaurant in Meeting House Square generated a huge amount of buzz, with people raving about the good food, great entertainment and relaxed atmosphere served up by chefs Harry Colley and Cuán Greene.
Last night members of the media were brought to a special sitting of the restaurant where the secret was finally revealed – turns out, the whole initiative is a marketing masterstroke by budget supermarket chain Lidl!
“The meat. The fish. The vegetables. And all the other menu items were purchased at Lidl”, it was announced on the night.
Over the 5 days, the Lidl Secret Garden generated a total of €12,000 from lunch and dinner bookings. This figure was being matched by Lidl and all €24,000 will be donated to Lidl’s charity partner, Barretstown, a residential camp founded by Paul Newman in 1994 providing therapeutic recreation programmes for children with serious illnesses and their families.
Below, how the restaurant came together:
(Image via Secret Garden Dublin)
