This is all kinds of awesome.
Have you heard of Brett Cohen? Chances are the answer to that question is no. Most people have not, so why did 300 people in New York stop him in the street for pictures recently?
Late last month Brett Cohen was the brains behind a very clever stunt. He attempted to fool thousands of New Yorkers and tourists into thinking he was a huge celebrity, and it actually worked.
Accompanied by a hired entourage including professional bodyguards, assistants and photographers pretending to be paparazzi, Cohen exited a New York studio building. Watch the vid and see what happened.
