In a bid to curb drunkenness among younger people and to make them more aware of social network embarrassment and shame, Diageo have launched the “Think How You Drink” campaign.
The campaign was launched with this video of people who are obviously quite intoxicated attempting to walk.
Diageo are hoping to launch other campaigns over the next 18 months to deal with the problem of young people drinking to excess.
Would you be embarrassed if you saw yourself in this video?
