So we still can’t believe this was a legitimate advertisement.
A recruitment agency has come under fire as being ‘sexist, derogatory, inappropriate and lazy’ thanks to its use of gender stereotyping of a female secretary.
The ad features a post of a woman bending over in stockings and a short skirt, with a tag line advertising a secretarial position:
‘Secretary required in Mayfair. Stockings optional! £35k. Ready to assume [sic] the position?’
The advertisement, which was sent out by ICS Recruitment, was uploaded onto the firm’s LinkedIn page, Instagram account and Twitter, but has since been deleted following a wave of backlash online:
Unbelievably inappropriate! Shame on you @ICSRecruitment for this ‘job ad’ pic.twitter.com/PfjZNoHk8F
— Benedikt Lehnert (@blehnert) March 6, 2015
.@ICSRecruitment Are you SERIOUS with this advert?!! Horrendously ill-judged. pic.twitter.com/i2OkdeGNIY
— Alix Fox (@AlixFox) March 4, 2015
Hey @ICSRecruitment. I see you’ve deleted your Tweets & LI posts, but your horrid Instagram post is still live. pic.twitter.com/9J3E1rA2aF
— Erin Gray (@ErinCorleyGray) March 4, 2015
how not to advertise a job by @ICSRecruitment cheap stunt for more likes, offensive to women #sexist @EverydaySexism pic.twitter.com/2KRzxTDI5W
— Sarah Conway (@dothesethings) March 4, 2015
