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15th Oct 2013

GALLERY – “It’s Not Happening Here. But It Is Happening Now” Amnesty International’s Latest Poster Campaign Certainly Hits Home

Upsetting, but really amazing...

Sue Murphy

Amnesty International are currently attempting to draw attention to global issues which they deal with on a daily basis. The charity has found that people are more likely to identify with these issues when they are displayed in their local settings.

This notion has led to this poster campaign, which is not only hard-hitting, but incredibly disturbing in some cases.

Not only that, but the charity has gone further and painstakingly recreated the local scenes in the back of the posters to make them truly terrifying.

As a result of the posters, Amnesty International saw a twentyfold increase in visitors to their site.

Truly remarkable campaign.

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