Chloe Moretz has spoken out about that shocking fat-shaming ad campaign for her new movie that has been circulating online.
Plus-sized model Tess Holliday took to Twitter this week calling out the makers and star of Red Shoes and the 7 Dwarfs for their ad campaign.
“How did this get approved by an entire marketing team? Why is it OK to tell young kids being fat = ugly?”
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? ??@ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess Holliday ? (@Tess_Holliday) May 30, 2017
Chloe has now spoken out about the campaign saying she is “appalled and angry” at the negative message the adverts are promoting.
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The film’s producer Sujin Hwang has also apologised for the ad and has had the campaign withdrawn.
“Locus Corporation wishes to apologise regarding the first elements of our marketing campaign which we realise has had the opposite effect from that which was intended,” he said in a statement.
“The advertising campaign is being terminated.”
“Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty.
“We appreciate and are grateful for the constructive criticism of those who brought this to our attention.” Hwang continued.
“We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”
