L’Oréal Professionnel has announced that actress Kirsten Dunst is to be the line’s first ever international spokesperson.
Kirsten is set to be the face of three beauty campaigns for the salon haircare brand in 2014.
The Hollywood actress will star in a series of ads for their styling ranges: Tecni-Art, Beach Waves and Absolut Repair Limpidium.
This line is not to be confused with L’Oréal Paris as celebrities Blake Lively; Lara Stone and Beyoncé have modelled its products.
Although Kirsten is widely known as an actress, she has also modelled with top agencies Ford and Elite.
Anne-Laure Lecrerf, L’Oréal Professionnel’s international managing director, explained:
‘Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. She has a strong personality and makes her own choices.
‘Her great professionalism and commitment to excellence make Kirsten one of the talented actresses I have ever met.
‘She has the perfect attributes to embody the new values of L’Oréal Professionnel.’
31-year-old Kristen is delighted with her new role saying, ‘I feel very close to L’Oréal Professionnel.
The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles.’
