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Beauty

09th Dec 2013

Skincare Concerns: Proof That Anti-Ageing Products Are Not Just For Older Skin

41% of Irish women admit they feel under pressure to look younger.

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Ladies, the majority of us are full of good intentions when it comes to looking after our skin. We purchase new creams and lotions just to ‘treat’ ourselves, and due to a mixture of things, we often move onto a new product after finishing one and never persevere with a treatment. 

Recently we caught up with No. 7 skincare scientific advisor Dr. Mike Bell and after a conversation about how important it is to ensure we do not neglect skincare until our later years, the ladies of Her.ie have made a promise that we shall put our face care as a number one priority, after all, it is the only we’ve got!

Wrinkles are something we often associate with older and more mature ladies, however No.7 have launched a brand new clinically proven Restore and Renew Day and Night Serum for every stage of a woman’s life.

In a survey carried out by Boots Ireland, Irish women revealed that ageing skin is a concern. 529 females participated in the research with 41% admitting they feel under pressure to look younger.

Almost 80% admitted that the pressure comes from themselves, with 28% of women feeling the pressure from female friends, and a quarter from celebrities and models.

Five key signs of ageing for mature skin: wrinkles, lack of firmness, uneven pigmentation, fragility and dull skin.

Mike revealed the three main skin ageing concerns in Irish women. A saggy neck, followed by lines around the mouth and thirdly, crow’s feet around the eyes.

Restore & Renew Day and Night Serum

No.7’s new Day and Night serum.

“Extensive research has enabled us to develop this clinically proven serum, which works at a deeper level to restore youthful skin,” Mike explained.

“Our unique complexes and proven technologies combined with a highly effective No,7 serum delivery system help tackle each of these issues head-on, leaving skin feeling and looking younger in just four weeks.”

Ladies, if you’re thinking of treating yourself to something this Christmas, (or plan on leaving a few hints) this No.7 range is not only proven to benefit your skin, but it won’t break the bank as all products are extremely reasonably priced.

What to buy:

25-35 years old: If you’ve noticed your first lines, No.7 Protect & Perfect is the product for you, it contains a patented antioxidant complex and concentrated levels of our pro-retinol complex which help boost skin elasticity for a smoother, firmer appearance.

35-45 years old: When lines appear deeper and more noticeable, try No.7 Protect & Perfect Intense, clinically proven to improve the appearance of existing wrinkles, with the serum specifically targeting deeper lines to help restore the skin’s structure.

45-60 years old: To help combat older skin losing its radiance use the No.7 Lift & Luminate, which is clinically proven to tackle the three key signs of ageing skin in up to 8 weeks. – Loss of firmness, lines and wrinkles and fading age spots

60+ years old: Mature skin can be dry and delicate so tends to require a little more attention. To help improve firmness, wrinkles and help fade age spots, use the clinically proven No.7 Restore & Renew.

How to apply:

  • Apply No7 Serum to clean skin, before your moisturiser.
  • 2-3 pea sized amounts of the product, spread between the palms and massage gently into the face & neck.
  • Then apply either day or night cream depending on the time of day.
  • A small amount applied using upward massaging motions will blend into skin immediately.

 

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No. 7 skincare scientific advisor Dr. Mike Bell.