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Beauty

22nd Aug 2018

& Other Stories introduces hair care and OMG, Instagram perfection

Cathy Donohue

Dressing table goals right here.

& Other Stories is fast becoming a major favourite with the fashion pack and given the gorgeous pieces available this season, it’s little wonder.

Case in point, this dreamy pink corduroy blazer which is sure to become an Instagram favourite before long.

Pink suit is back. This time in corduroy for your autumn pleasures.

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They also do great slogan tees and pretty printed midi dresses but their latest launch delves into another realm entirely, hair care.

Although the uber-cool brand has had beauty launches previously, this is the first hair care range and we’re a little smitten.

Let’s get down to the products with three ranges to choose from – Fullness, Universal and Restore.

Naturally enough, there’s a volume booster (€12) because everyone wants big, bouncy hair at the minute and of course, a beach spray (€12) because relaxed waves are key all year around.

Dry shampoo is a must in everyone’s vanity case because who has time for washing/styling every day and we’re also very intrigued by the primer spray.

The range was developed with celebrity hairstylist Kylee Heath and it’s oh so chic, nothing less than you’d expect.

Commenting on the launch, Frida Fagerfolm, Head of Beauty said:

“Together with Kylee Heath we drew much inspiration from life in LA and looked at what type of hair care that will transcend from a morning at the beach, via a day at work, to a night out. We divided the range into three categories: Restore, Universal and Fullness.

The range allows you to create the look you desire – hair with bounce, body, texture, undone curls, tousled waves, shine or smoothness”.

They also smell fab which is a bonus and of course, the packaging is divine, flatlay perfection FYI.

The range is available in stores and online now and we predict it’s going to be a major hit.