Very slick.
ASOS has announced that it is launching a new brand that centres around comfort and an active lifestyle.
So far, it looks like it’s mainly sportswear and workout clothing so you can perform to your highest level.
In a statement, the online retailer said: “Get ready for ASOS 4505, a new brand designed by us, which fuses function and fashion to create amazing activewear that works for you and your style.
“Cut to keep you cool, dry and fly, this is performance kit with personality.”
The collection is already on sale on the ASOS website, and at first look, its bright, and versatile, with maternity wear, a Curve range and even skiing gear to choose from.
Prices range from €13 to €135, so there’s something for every budget too.
It looks like we’ve just found our new favourite workout wear.
