Is it handy or are you outraged?
If there’s one downside to shopping online, it’s that it is hard to figure out what size will fit you best without being able to try it on. We all know that even if you’re a size 12 you often opt for a 14 or 10 if it fits better, especially considering the fact that all shops size ’12’ varies a little or a lot.
With this in mind, ASOS has created a new size guide in an attempt to help customers to buy the size that fits them.
The online tool automatically uses your past shopping history to recommend what size the site thinks would fit you best. If you’re buying a different size the tool will ‘advise’ ”your that your height and weight this size is way too small/big etc.
The tool got a mixed reaction from customers and twitter users.
Some find it offensive and unhelpful:
https://twitter.com/Hannahfgale/status/823487486898896896
https://twitter.com/Hannahfgale/status/823488141113823232
https://twitter.com/graceandbraver/status/823491635518574593
WELL MAYBE I'VE LOST WEIGHT SINCE THE LAST TIME I ORDERED WHICH OK WAS 5 DAYS AGO BUT STILL I COULD HAVE
— Katy 💚🦓🧠 (@itskatywithay) January 23, 2017
https://twitter.com/amandajaaayne/status/823252297476173824
While some love the helping hand:
https://twitter.com/veilleuse/status/823439969410658304
The new @ASOS size recommender is sooo good for people like me with a weird body shape!
— lily🌼 (@LilyEdgarx) June 20, 2016
https://twitter.com/alicialjohnsonx/status/772858539471675392
For me, the size I buy completely depends on the material and shape of the garment, so while I understand that ASOS is trying to make shopping easier, we’re not sure how accurate or helpful this tool really is.
What do you think of it? Let us know on Facebook or Twitter.
