People generally ask does shock advertising work?
We think this advert could give you a big enough fright to get the message across.
London’s Department of Transportation has come up with possibly the most shocking drink driving prevention campaign we’ve ever seen.
Advertising agency Leo Burnett London created the fake mirror that acts as a car windshield, Mashable reports. The agency then propelled a human mannequin through the fake glass, frightening unsuspecting young men, played by actors.
Sound effects add to the shocking message.
