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17th Apr 2013

Dublin-Based Web Summit Issues Apology For “Stupid…Insulting” Banner Ad

This ad was trying for funny. It failed miserably.

Her

Twitter user Jane Ruffino spotted this less-than-inspiring banner ad for this year’s Dublin-based Web Summit, claimed to be the biggest web summit in Europe. 

Marketing director Jane Ruffino tweeted a screen grab of the web summit’s ad yesterday. 

It read: “Women: There won’t be many of these*

Whiskeys: There will be lots of these

*Explanation: This is a tech conference.”

Jane tweeted about the ad yesterday, bringing it to the Web Summit organisers’ attention but didn’t receive a response.

She tweeted that she was “amused by their silence” and that it was “a sign that we’re so used to anti-woman attitudes that we take it for granted as normal”. 

“It’s NOT,” she added. 

The organisers finally issued an apology today. It reads:

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