Say goodbye to the Jammie Dodgers you know and love.
They’re going to be getting a new look and a ‘fruitier taste’ in a bid to boost sales, according to The Mirror.
The company behind the popular biscuits, Burton’s Biscuits, are reducing the sugar amount in the biscuits by 22% and creating new packaging.
The new look and taste are intended to ‘refocus on its core biscuit portfolio’ and appeal to consumer needs which are ‘crispier biscuits and a fruitier flavoured jam’.
Burton’s spokesman David Costello said, “Last year was challenging for the biscuit sector and, as a result of changing shopper and retail landscape, we decided to withdraw Bakes to focus on driving quality and visibility of Jammie Dodger this year.”
If they’re looking for testers for the new variety we would be happy to oblige.
