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Life

03rd Mar 2016

The Product Description For These Yoga Leggings Is Beyond Belief

'May this garment represent your alignment with the divine light'

Ellen Tannam

We all know that that advertisers and companies use a lot of flowery language in order to market their products to consumers, but this one is pushing the limits a fair bit.

Spotted on Twitter, this description of these simple yoga pants makes it seem like they are infused with magical powers that will solve all of our problems.

Here are my favourite parts of the product breakdown. A reminder, these are just yoga pants.

‘Our new Geometric styled Yoga leggings are flat lock stitched for those who dance through life and flow between Yoga, Barre & the Beach. Bend, Run & Fly in all direction with confidence in these stunning dove print leggings.’

‘The power of this bird also urges you to remember the power of your inner child and spiritual self, let it shine through all you do, be confident with who you are.’

‘Furthermore, the White colours of the feathers represent inner cleansing and purifying of your thoughts, emotions and, ultimately, your spirit, refreshing and strengthening your entire energy system.’

For 53 pounds sterling, these leggings would want to make good on all of these promises. I know when I am doing yoga, I am mostly worried about how I am going to force my body into unnatural positions, and thinking about what kinds of food I will reward myself with later.

Here’s another description of a simple crow feather design  tank top:

‘If the crow feathers are calling you to be worn you are bringing forth life’s mysteries and magic.  The power of this bird as totem and spirit guide is to provide insight and a higher perspective with fearlessness as you climb.
‘Furthermore then Black colours of the feathers represent you becoming the spiritual warrior that transmutes darkness into light.
May this garment represent your alignment with the divine light.’
All I know is, I want is a bit of whatever their copywriter is on.