Burberry, one of Britain’s oldest labels, had a bit of a identity crisis in the noughties but Christopher Bailey has brought the label back from the brink and it’s now a world away from the chavtastic head to toe looks that were once debuted by WAG’s, former soapstars and football hooligans.
Entitled ‘Trench Kisses’, Bailey’s muse for the collection was Christine Keeler, the 1960s call girl, whose scandalous affair with the Secretary of State for War John Profumo, almost brought down the British government at the time.
So what did these mean for the clothes themselves?
Ladylike but very sexy and a bit playful thanks to the new heart motif, the collection also re-worked the classic Burberry trench, something Bailey has become synonymous with since he took the helm as Chief Creative Director in 2009.
The silhouettes were streamlined, waists were nipped in and accentuated and the accessories were oh so chic. But what kept this collection fresh and prevented it from looking retro were the materials Bailey used.
Rubber, PVC and mirror metallic fabrics gave classic shapes a futuristic feel and kept things bang-up-to-date.
Combine this with a star studded FROW which included a host of A-listers – Dita Von Teese, Rosie Huntington-Whiteley, Rita Ora, Kate Beckinsale and Harry Styles to name but a few – and you’ll have some idea of the high-octane glamour.
The collection was classic but cutting edge, familiar but futuristic and every bit as fabulous as we expected.
