We cried, we laughed, we bought.
Did I just cry at an ad for gum? Why yes, you and the entire nation did.
2015 was a remarkable year for advertising. In digital trends, we saw video shoot to the foreground in consumer Internet traffic. In fact, video performed so well that it is estimated that in 2017, video will account for 69% of all consumer traffic.
And with over 60 hours of video uploaded to YouTube every minute, the challenge of standing out is becoming more and more difficult.
But some brands absolutely nailed it. Here are the unforgettable ads of 2015.
Extra Gum: The Story of Sarah & Juan
The story of Sarah and Juan is a simple but highly desirable love story. You know, boy meets girl, girl and boy fall in love, both parties remain committed, overcome obstacles and stay together. An unremarkable relationship but an absolutely astounding ad. Grab a tissue.
https://www.youtube.com/watch?v=XLpDiIVX0Wo
Android: Friends Furever
This ad reminds us that difference is well and truly beautiful. The one-minute clip features unlike animal kingdom friends, some of which are being cared for by animal sanctuaries.
https://www.youtube.com/watch?v=vnVuqfXohxc
“Slap her”: children’s reactions
Shot by Fanpage.it this incredible video serves as an advert condemning domestic violence. It proves we can learn a lot from these little men. The future is safe.
Ad Council: Love Has No Labels
This ad was intended to inspire people to rethink bias and prejudice. It worked. Was it intended to make us shed happy tears? That may have been an inevitable side effect.
The Spanish Lottery: “El Mayor Premio Es Compartirlo/The Greatest Prize Is Sharing.”
This Spanish lottery ad tells the story of a lonely night shift worker in a mannequin factory. Unnoticed by his colleagues, he begins to leave scenes of humor for them to discover when they arrive to work.
Thai Life Insurance: Garbage Man
Thai Life Insurance are the same people that brought you this Unsung Hero, aka, probably the best ad ever. Unsung hero wracked up over 27,000,000 views in 2014 and this years installation looks to be on the same track. They are kings of hitting you right in the feels.
Always: #LikeAGirl – Unstoppable
This. is. everything. Continuing the trend of learning life lessons from children, the #LikeAGirl video reminded us to never doubt our limitations.
https://www.youtube.com/watch?v=VhB3l1gCz2E
