These gorgeous shots show the blonde bombshell doing a stand-up job of modelling the brand’s youthful fashions. We also love (envy) her flowing wavy tresses, flawless complexion and tangy orange pout in these pictures as much as the cool clobber.
The label’s decision to pick Poppy is totally understandable since the British Fashion Council ambassador has always impressed the fashion industry with her fab fashion sense. And she has the knack of making everything she wears totally desirable – very clever cloggs at Vero Moda choosing her then eh?
“Vero Moda has a long tradition of working with style icons and it is important to us that we work with women who bring their own point of view on fashion with them. Poppy Delevingne was a natural choice, not only for her fresh and beautiful look but also since she is a source of inspiration to us and to many women around the world,” commented Katja Hundrup, Vero Moda’s Head of PR.
Start preparing your warm-weather wish list now because the brand that’s known for their go-with-everything neutrals and denim has more fashion forward pieces on offer for spring/summer. Here they’ve gone big on eye-catching floral prints, bold stripes, lace and sheer fabrics. Denim is a staple of the collection with most of the shots of Poppy featuring the trusty must-have.
The English rose is following in the fashionable footsteps of another style icon as she takes over from Alexa Chung who was the label’s previous brand ambassador.
But this isn’t the first campaign for the beautiful blonde. No siree, she has racked up a number of high-profile gigs over the last couple of years. Poppy has appeared in campaigns for Cartier, Agent Provocateur, Chanel, Louis Vuitton and Thomas Sabo. Nice work if you can get it!
When talking about how she dressed the 26-year-old modestly told ELLE UK: “Some people are innately stylish, it’s in their genes, but I’ve learned along the way. I’m still learrning now. It’s about confidence. There’s so much trial and error involved. I’m inspired by street style fashion, blogs and magazines.”
