It comes as no surprise to some that Tayto crisps, Cadbury chocolate and good ol’ Kerrygold butter are on the list of the brands Irish emigrants miss most when overseas, according to the by Checkout Magazine.
In association with Behaviour & Attitudes, the magazine completed the latest ‘Diaspora Decides’ study on 500 people that comprised of two groups.
131 were currently living abroad and 369 respondents were Irish that had returned to Ireland after living abroad for at least six months.
Top of the most missed list was Tayto at 64 per cent, up from 61 per cent last year and 36 per cent of people admitted to missing the brand “a lot”.
Runner-up was Cadbury’s chocolate at 56 per cent, up three per cent from last year. Kerrygold butter is also missed by 56 per cent of those surveyed.
Almost half of folk missed Denny rashers and sausages and when it comes to a cuppa, Barry’s Tea was missed by 49 per cent while Lyons Tea was in at 47 per cent.
Behaviour & Attitudes Director, Martha Fanning, said that the result come as no “great surprise”.
“It is of no great surprise that the Irish abroad or returned emigrants show deep fondness for iconic Irish brands. Away from home, we can struggle to retain our identity, and as such many chose to express or reinforce their sense of who they are through familiar brands.
“The depth of our fondness for the pot of tea, the fry and Tayto is very significant indeed”.
Saturday is the last to send packages to the U.S or Australia in time for Christmas so that is your queue to get purchasing!
