Winter is a dark time to shop. If you’re lucky, it only takes a few hours of dragging yourself through town in the cold and rain to find the perfect outfit; if you’re not lucky, you end up with nothing but damp, frizzy hair and a bad mood.
So it makes sense to avoid the hassle and bustle of the street and do your shopping online, in the comfort of your own living room. But sometimes that isn’t even worth the hassle, and you can spend hours clicking through tabs, hunting for just what you want.
Is there any point when, two hours and three cups of tea later, you still haven’t found what you’re looking for?
New Irish company Opsh.com is going to change all that. They want to revolutionize online shopping and drag it kicking and screaming into 2014.
Their site brings together all your favourite High St shops into one beautiful, easy-to-navigate place – instead of opening ten tabs and typing ‘red dress’ into ten different search boxes, you’ll be able to search every store from one site.
And with one account and one check-out, you’ll be able to buy a bunch of clothes from different shops with a single click. Basically, you’ll be building your own Grafton St online!
The McGinn sisters are turning heads in the fashion industry
Opsh’s founders, the McGinn sisters – Jennie, Sarah and Grace – started one of Ireland’s premier fashion blogs, What Will I Wear Today, back in 2009 after a chance encounter with Kelly Cutrone at New York Fashion Week. It quickly became one of the most-talked-about blogs in the country. It was named Irish Blog Of The Year in The Only European Blogging Competition, and model Faye Dinsmore picked it as one of the country’s Best Fashion Blogs. The McGinn sisters themselves were awarded an Excellence in Digital Marketing Award from the Irish Internet Association for their second website, TheProwlster.com.
In the past year, the sisters have won a lion’s share of accolades – they were named in the Irish Independent list of Top 30 People Under 30; Totally Dublin named Opsh.com a Start-Up To Watch in 2014, and they have been covered in The Irish Times, U magazine, Image, Le Cool and The Gloss.
If you want to be at the first to use Opsh.com as an exclusive beta member, you can sign up now on Opsh.com – and for more info, fashion news and competitions, check out their blog, Facebook and Twitter.
